This trailer was created as a promotional video for the on campus screening event Hobart and William Smith was hosting of the new documentary “John Lewis: Good Trouble.” My assignment was to first pick a target audience. I chose to target student-athletes on the Hobart and William Smith campus. I then chose our Strength and Conditioning coach, Coach Gray, to be the testimonial for my trailer. I chose him because he is someone that is well liked and looked up to by Hobart and William Smith athletes. I then edited the footage provided and my testimonial into a 3 minute, engaging, and effective promotional trailer urging student athletes to come to the on campus screening event. When my trailer was complete, I distributed it to the target audience by having all the Hobart and William Smith coaches show it to their teams.

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