For this assignment, I was tasked to make a personal branding video for my senior seminar branding class. Throughout the semester we learned about the history of branding, creative processing, targeting audiences, and branding strategies. For this assignment, we followed the steps in “Strategic Personal Branding for Students and Young Professionals” to create ideas and content we wanted to include in our project. In my video I take viewers on a tour of my life highlighting how the activities I like to do for fun give me skills in a professional environment. I used strategies like highlighting key words by having them pop up on the screen when I am talking about them, a color palette of black, blue, and white which also ties into my website and overall brand, and a wider kerned font for ease of reading.

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