Calspan Social Media Program

Collaborated with all of Calspan’s business units to create a company wide social media program from September 2022 – September 2023. I worked with the business unit stakeholders and marketing team to create value propositions for each business. We then created graphics for each value proposition and ensured that all the graphics aligned stylistically with Calspan’s brand. All the posts were then posted on LinkedIn using Hootsuite scheduling software.

Examples of social media posts on Calspan’s LinkedIn
Graphics were created in Adobe Photoshop

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